The drama that filled the designers’ dresses pushed us to play it safe with the backgrounds and the design in general. We had to choose really simple yet chic wall coverings to let the dresses pop. We decided on a very dark shade of grey to identify the store and give a significant identity and added all the drama in the ceiling so it doesn’t take the focus from the dresses. The color combination was very strong and we believe that it gave a very smart identity to the brand that the Lebanese designer copied later on in many of his other stores in the region. Every piece used was designed and customized for this project from the lighting to the furniture.