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In a land where political conflict seems to take all the attention and leaves almost no chance for young talents to blossom, a young designer breaks the mould and rises to the top.
Not only in the design field, but Ahmad Muezz also decided to break the rules and follow his childhood dream “music”. While running his own design company “Bina”, which is now considered as one of the finest design establishments in Jerusalem that serves many high-end clients like Mr. Tony Blair, and while getting ready to launch his first “All-Palestinian-Modern-Design” line of furniture, he found some space in his busy schedule and filled it with his passion for music..

With such a lifestyle, we could not imagine how he manages to do all these things together but when we asked him, he said it all started when he decided to make one major step and moved out of his family house to create his private space.

According to Ahmad, a vital and personalised space can motivate creativity and provide the right ambience for individuals to think and get organised in addition to giving enough time to focus on priorities. Ahmad’s life runs through four major axis points; his house, his office, his family house and the studio (late at night).

We were actually surprised to find this unique apartment in a very normal Jerusalemite neighbourhood but once you open the door, you find yourself in a very different atmosphere that blends design, art and music in a simple and modern way.
When you enter the apartment, the first thing you notice is a very simple and cosy salon with numerous original records hanging on the walls. He says that those records are from his father’s private collection, the music he used to listen to when he was a child. After I started to stroll through the salon, I was rather surprised to find that he actually built a photography studio next to it, while still managing to integrate it with its surrounding,  and where he shoots all the furniture samples from his upcoming line, in addition to using it as a small and stylish sitting area when no photo sessions are taking place.

built a photography studio next to it, while still managing to integrate it with its surrounding,  and where he shoots all the furniture samples from his upcoming line, in addition to using it as a small and stylish sitting area when no photo sessions are taking place.
The second room you see is the reading / TV room which he refers to as the purple room. When asked why he chose the color purple, he said that purple does actually boost him with energy and it also motivates creativity in addition to being his favourite color. Moving from the salon towards this room is like moving from a world to another,  from a calm and cosy space to a place where you find yourself surrounded by striking colors and books in addition to music elements (he keeps in this room his favourite original Madonna records collection) hanging in very fashionable frames on the main purple wall making them the attraction point of the room. When asked why, he replied “Madonna is an icon and she’s one of a kind. She made herself from nothing and made it to the top. Very determined & comfortable with herself. Regardless what we might consider as “wrong” she became the legend she is today. I believe she is an inspiration and a very strong example of believing... she believed in herself and made the whole world believe in her”. In this room the books are everywhere and you cannot but notice the middle organic purple table which enhances the character of the room, and as we soon learnt, was the first sample from his upcoming furniture line.

she’s one of a kind. She made herself from nothing and made it to the top. Very determined & comfortable with herself. Regardless what we might consider as “wrong” she became the legend she is today. I believe she is an inspiration and a very strong example of believing... she believed in herself and made the whole world believe in her”. In this room the books are everywhere and you cannot but notice the middle organic purple table which enhances the character of the room, and as we soon learnt, was the first sample from his upcoming furniture line.

Moving to the master bedroom, you can easily feel a relaxing vibe. The room was designed to match the atmosphere of a hotel room, with the mix of grey tones on the walls, dark wood furniture, and accessories that mix bronze, grey, gold, beige and dark brown. “My bedroom is my sanctuary” he says; “I created a space that does not actually reflect my character but that was the concept! I am a very energetic person and the fresh and strong colors usually increase my vitality. At the end of the day, I need a space that calms me down”. One of the major things that we like about this bedroom is the toilet with its calm atmosphere and small Jacuzzi that makes you feel relaxed just looking at it.